For 60 years, MOTOREX green has stood for character, brand recognition, and quality.
What was once a bold decision has become a cult classic, a symbol of consistency, independence, and technical precision.
A color that makes history.
Edy Bucher, the second-generation owner of the family business, demonstrated true pioneering spirit and, above all, the courage to use colour when he decided to use a fashionable yet technical-looking green as the new corporate colour. His decision was deliberately bold. The idea being that the green stands out, is clearly distinguishable and creates an unmistakable identity. A strong statement with high recognition factor.
What was once considered a bold step has long since become a cult favourite. Customers, artists and creative minds from a wide range of fields constantly ask about the exact colour of the legendary MOTOREX green. A clear sign that determination is rewarded - and that bold colours make for impressive stories. It was clear from the outset that the choice of green was intentional. It stands for independence, recognition and attitude. The desire to be different - and to remain visible. A clear statement with character. A Statement that has been consistently cultivated for decades. The shade is continuously checked, finely adjusted according to application and maintained to the highest quality standards, ensuring it has the same powerful impact wherever it's applied.
Whether glowing on a screen, printed in rich colour on paper, woven into fabric or stretched across a lorry tarpaulin, MOTOREX green makes a statement. Clear. Stron. Consistent. A colour then turns into a message. And stability into a commitment to quality. It means staying true to a powerful idea - and implementing it with conviction for decades to come.