Langenthal, Switzerland – January 2, 2018 – BUCHER MOTOREX Group are pleased to announce that MOTOREX have agreed a dedicated working cooperation with Husqvarna Motorcycles GmbH, officially starting from January 1, 2018.
This agreement, which further expands MOTOREX’ position as a trusted OEM and Motorsports partner among leading motorcycle manufacturers and race teams, will see MOTOREX become the official lubricant partner of the global Rockstar Energy Husqvarna Factory Racing team.
In addition to increasing visibility to the MOTOREX brand through involvement in top-level racing activities, MOTOREX engine and gearbox oils will be used as the first fill in all Husqvarna Motorcycles. Additionally, a variety of care and maintenance products from the comprehensive MOTOLINE product range will be recommended for all servicing of Husqvarna Motorcycles through the worldwide dealer network and owners.
In 2013 Husqvarna Motorcycles re-established their position as one of Europe’s key motorcycle manufacturers, achieving sales and production records year-on-year ever since. Husqvarna strive to develop high-quality products that appeal to motorcycle enthusiasts around the world. Swedish-inspired design and a pioneering tradition help Husqvarna position itself as a premium brand in both the offroad and street sectors.
Like MOTOREX, Husqvarna Motorcycles are committed to competition. Establishing the global Rockstar Energy Husqvarna Factory Racing team at the start of 2016, Husqvarna have further strengthened their presence in all offroad disciplines worldwide.
MOTOREX’ partnership with Rockstar Energy Husqvarna Factory Racing will begin on January 6 when team riders take to the start of the Dakar Rally, the AMA Supercross Championship and round two of the FIM SuperEnduro World Championship. Pablo Quintanilla (Chile) and Andrew Short (USA) will compete aboard their FR 450 machines in the Dakar Rally while Jason Anderson (USA) and Dean Wilson (Great Britain) will spearhead Husqvarna’s Supercross participation on their FC 450 bikes. Colton Haaker (USA), Alfredo Gomez (Spain) and Billy Bolt (Great Britain) will represent Husqvarna and MOTOREX in the SuperEnduro championship.
Through MXGP, AMA Supercross and Motocross, Dakar and Rallies World Championship, World SuperEnduro Championship and International Six Days Enduro plus wide-ranging national racing activities, MOTOREX will be extensively represented by Rockstar Energy Husqvarna Factory Racing from the start of 2018 onwards.
Edi Fischer, CEO BUCHER MOTOREX Group: «This new cooperation with Husqvarna Motorcycles comprises all the components needed for success – a dedicated cooperation in R&D, in production, in racing and in the aftermarket business with the Husqvarna dealers. The sporting spirit together with the targeted attitude of both companies contributes to the fact that we at MOTOREX feel very confident about this exciting partnership. We are very much looking forward to this new relationship with Husqvarna Motorcycles.»
Ronald Kabella – MOTOREX Powersports Director: «We are really looking forward to this new agreement with Husqvarna Motorcycles. As a pioneer in offroad racing, Husqvarna Motorcycles is another strong partner for MOTOREX in Motocross, Supercross, Enduro and Rally racing – all disciplines where as a brand we are traditionally well established. A partnership with a manufacturer like Husqvarna Motorcycles, who like ourselves look back on more than 100 years of company history, combines tradition, experience and know-how with a clear commitment to the future and joint success.»
Stefan Pierer – CEO KTM Group: «With this strategic partnership with MOTOREX Husqvarna Motorcycles will continue their exciting and dynamic forward progression. Focused on pioneering development, it is of crucial importance to partner with a globally acclaimed lubricants manufacturer with whom we share the same objectives. With our agreement with MOTOREX successfully fulfilling our goals for strong strategic group partnerships in both our motorsports activities and our production sector, Husqvarna Motorcycles remain true to their commitment to continue offering premium motorcycles.»
Diego Clement – Head of Motorsport at Husqvarna Motorcycles: «This new agreement with MOTOREX ensures we have a technical partner we can 100% rely on, allowing us to continue chasing victories in all championships and events around the world across all disciplines. MOTOREX products are well-proven at the highest level of racing and we are more than pleased that the entire Rockstar Energy Husqvarna Factory Racing team will be using them through 2018 and beyond. The new season starts with two hugely important events for us, the Dakar Rally and the first round of the AMA Supercross Championship. Aiming for the top step of the podium in both disciplines, we are very much looking forward to starting this new year with MOTOREX by our side.»