From claiming world championship medals to winning titles, and proudly supporting the UCI Mountain Bike World Championships on home soil in Switzerland, 2025 marked an incredible year for MOTOREX in cycling.
Strengthening its investment in cycling, while proving the quality of its dedicated, cycling-focused BIKE LINE products on the international stage, MOTOREX was fully represented across all disciplines of Pro Cycling, Downhill MTB, Cross-Country and Enduro. In total, five MOTOREX supported teams competed at the highest level of competition, highlighted with Thömus Maxon winning the UCI XCC Short Track World Championship in Women’s Elite thanks to Alessandra Keller, and Yeti/FOX Factory Enduro Team claiming the Men’s Elite UCI Enduro World Championship with Richie Rude, while also securing the UCI Enduro World Cup Men’s Elite title with Sławomir Łukasik.
For 2025, the UCI Mountain Bike World Championships took place in Valais, Switzerland, where MOTOREX proudly supported the event. During the first two weeks of September, Valais was the epicentre for mountain biking. With 1,228 athletes from 60 nations competing, a total of 27 world champions were crowned at eight race venues. With MOTOREX showcasing a major presence during the World Championships, where over 110,000 spectators attended Valais and in Switzerland alone, TV viewership exceeded more than one million, it proved a highly successful event partnership for MOTOREX.
Continuing to cement herself as one of the world’s leading women competitors in mountain biking, 2025 marked another outstanding milestone in the career of Switzerland’s Alessandra Keller. The advantage of a home World Championships truly paid off for the Thömus Maxon star, with the 29-year-old racing clear to win the UCI XCC Short Track World Championship in Valais. Keller later went on to claim third in the UCI XCO Olympic World Championship a couple of days later. In the UCI Cross Country World Cup series, her form continued, signing off the year with two race wins, seven podiums and third overall in both the XCO and XCC standings.
The 2025 Enduro season proved itself to be a dominant one for the Yeti/FOX Factory Enduro Team, thanks to both Sławomir Łukasik and Richie Rude. In the UCI Enduro World Championship Men’s Elite category, Rude led home a Yeti Cycles 1-2, taking the gold medal over teammate Łukasik. In tough and demanding conditions, the duo performed flawlessly on their MOTOREX prepared Yeti bikes and were separated by just 2.5 seconds. Further success came for the Yeti/FOX Factory Enduro Team with George Swift winning the UCI E-Enduro World Championship in the Women’s Elite category. While Rude turned his focus back to the UCI Downhill MTB World Cup, Łukasik cemented himself a worthy successor to four-time champion Rude in the UCI Enduro World Cup by securing his maiden title in Men’s Elite. The Polish star enjoyed a breakthrough season, with a debut victory that led to two more wins and ultimately, champion. There were further celebrations under the Yeti Cycles awning with Lacey Adams and Chloe Bear finishing 1-2 in the UCI Enduro World Cup Women Junior overall standings.
MOTOREX enjoyed strong representation in the UCI Downhill World Cup and UCI Downhill World Championships with three teams - SCOTT Downhill Factory, Yeti/FOX Factory Race Team and PIVOT Factory Racing. Ethan Craik placed SCOTT Downhill Factory inside the top-20 in the World Championships with 19th in Men’s Elite, while Benoit Coulanges finished the World Cup season 17th overall in Men’s Elite. In her final season of professional competition, Switzerland’s Camille Balanche rode to sixth in the World Championships in Women’s Elite and sixth overall in the World Cup with Yeti/FOX Factory Race Team. Outside of UCI competition, Pivot Factory Racing’s Jenna Hastings made her mark in the Crankworx series, claiming race wins and podium results in the Women’s competition, while Bernard Kerr raced his way to fourth and fifth place finishes at the Red Bull Hardline events in Wales and Tasmania.
Increasing its presence on the roads, MOTOREX supported Team Solution Tech Vini Fantini in Pro Cycling. The Italian-based team participated in a vast amount of events around the world throughout the season. Notable highlights include Kyrylo Tsarenko winning the Tour De Kyushu in Japan and the Tour of Hainan in China, a podium result for Yukiya Arashiro at China’s Tour of Binzhou, along with the team claiming stage success at the Tour of Turkiye and the Belgrade-Banjaluka in Serbia.
As brand ambassador, Switzerland’s Lucas Huppert represented MOTOREX. A successful season for Huppert saw him claim podium results at two Crankworx competitions, while eventually ending the Crankworx World Championship in a highly commendable sixth overall. He also won the Vittoria Slopestyle round of the FMB World Tour in Italy. Further success came for Lucas by winning the Slopestyle event during the opening ceremony of the UCI Mountain Bike World Championships in Valais, Switzerland.
Carving out his own unique path in adventure cycling, New Zealand’s Matthew Fairbrother returned from injury to complete a major challenge. His project, titled ‘Summit to Sea’, saw the young rider travel from the 3,747-metre summit of Aiguille de la Grande Sassière in France – the highest bikeable peak in Europe – all the way down to sea level in Finale Ligure, Italy.
Finally, the collaboration and development work with international race teams, leading manufacturers in the cycling industry and the continuous real-world testing on standard production bikes ensures that the MOTOREX BIKE LINE range meets the demands of modern bicycle technology, while offering in particular environmentally friendly solutions.
Now, with this year’s bike season complete, MOTOREX looks forward to an increased presence in the cycling industry during 2026.
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