Toulon (F) – Since 2015, the French lubricant manufacturer YORK by MOTOREX, based in Toulon, has been an important part of the MOTOREX-BUCHER GROUP. Through this integration, YORK by MOTOREX has been able to benefit from the long-standing experience and strong market presence of the entire corporate group.
As with the entire group, YORK by MOTOREX places consistent customer orientation at the heart of its corporate philosophy. The focus is on customized product development and excellent service in order to meet the diverse needs of customers across various industries.
In recent years, YORK by MOTOREX has established itself as a leading supplier of lubricants in the French market. The company’s activities are focused on the transport sector, public institutions, cable cars, as well as agriculture and forestry. In these areas, YORK by MOTOREX has become a valued partner-not only due to the quality of its products but also thanks to its close collaboration with customers. A standout feature is its market leadership in the field of biodegradable lubricants: YORK by MOTOREX offers environmentally friendly solutions that meet increasing demands for sustainability and ecological responsibility – without compromising on performance.
In the future, YORK by MOTOREX plans to further expand its business and tap into new market segments. In addition to its established areas, the company will increasingly offer products for industrial manufacturing and production. The focus will be particularly on cooling and lubricating fluids for the metalworking industry – a sector with strong potential for growth and innovation. The product range for the metal processing industry includes a wide variety of specialized solutions, such as water-miscible cooling lubricants, cutting oils, cleaning agents, and corrosion protection products. These products play a key role in optimizing manufacturing processes by extending machine life, increasing efficiency, and ensuring high product quality.
The entry into this new segment is accompanied by comprehensive training measures to provide the best possible support to customers. MOTOREX specialists offer targeted training to the French technical customer service team as well as the field sales force. To ensure the successful expansion of this business area, MOTOREX not only shares its in-depth expert knowledge with YORK, but also provides active support in day-to-day operations. This includes both product-specific training and joint customer visits. The experienced MOTOREX team contributes deep technical expertise and many years of practical experience to strengthen advisory competence and develop tailored solutions for individual customer needs.
The expansion of the portfolio to include industrial applications is a strategic move for YORK by MOTOREX. It not only contributes to the company's growth but also reinforces the position of the MOTOREX-BUCHER GROUP as a leading provider of innovative cooling and lubricant solutions. At the same time, it presents an opportunity for MOTOREX to further strengthen its presence in the French market.
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