For several decades now MOTOREX has been active in the USA, and recently took a major step by building its own production and logistics site in Brookfield (Connecticut), around an hour and a half from New York – a move that will strengthen its market presence in North America and reinforce the distributors’ business operations already in place through its own local team of experts.
With a national population of some 332 million, the United States comprises one of the world’s largest economies and plays a key role as the economic hub and anchor for the entire North American continent. The company’s current and future customers will benefit in countless ways from having this strategically important MOTOREX hub on the U.S. East Coast.
MOTOREX USA INC. was founded on acquisition of the tradition-steeped American powersports brand SPECTRO Performance Oils, along with its Brookfield production and logistics site. The new U.S. location continues to produce and market their specialized lubricants for V-twin engines, so this range serving America’s powersports clientele has now been added to the MOTOREX portfolio. This new opportunity to manufacture products to the MOTOREX quality standard at the Brookfield plant and supply the entire North American continent directly from that logistics hub increases availability and significantly shortens delivery times.
For reason of its highly diverse climatic extremes alone, hardly any other country in the world poses such high application-specific demands on lubricants and performance fluids as the United States. Whether a wire-rope lubricant for cable railways or aerial tramways in the Rocky Mountains, a high-performance biodegradable hydraulic oil for operating reservoir dams, or a motor oil specially formulated for the latest generation of V-twin engines: MOTOREX has long been a winning specialist in lubrication technology, delivering pioneering solutions for over 100 years. Such solutions are also developed in the USA, and often in close collaboration with customers, including many original equipment manufacturers.
Demand for technical advisory services and specialized expertise in complex lubrication-related contexts is growing, driven by technological advances. Expert teams in our national companies and local analytical laboratories, along with the comprehensive knowhow of our Technical Customer Service at company headquarters in Switzerland, lend proficient support to customers around the globe. And they always do so in collaboration with our existing network of distributors and loyal partners, who have actively supported this step by MOTOREX across the pond right from the start.
More about MOTOREX USA.