Retailers across SHIMANO’s North American Inc. sales office territories will now be able to order products from MOTOREX, the Swiss manufacturer of innovative lubricants and cleaning solutions for bicycles and other vehicles.
MOTOREX’s BIKE LINE comprises a wide range of biodegradable products including chain lubricants, an array of cleaning and care products, as well as greases, sprays and a full range of suspension fluids, and many products in workshop-size quantities.
Lawrence Losinsky, Senior Manager OTC Hard Good Sales, SHIMANO North America:
“SHIMANO North America is excited to partner with MOTOREX as a distributor of their bike line in North America. They have over 100 years of experience bringing outstanding products to market, including bike-specific options like cleaners, lubricants, and other bike care products. By joining forces with MOTOREX, SHIMANO North America aims to enhance our maintenance and care product offerings and will carry a comprehensive selection of MOTOREX line to meet the needs of cyclists and enthusiasts across North America.”
Andreas Vetter, Director Powersports, MOTOREX:
“The cooperation with SHIMANO North America Bike is a real milestone for the MOTOREX BIKE LINE in the North America. In Europe we have, with SHIMANO Europe and the Paul Lange Group, a very well-functioning sales cooperation between our two premium brands and this step is therefore the logical next step in the US and Canadian markets, both of which are very important for us."
SHIMANO North America Bicycle Inc. signed a distribution agreement with MOTOREX in February 2024, distribution of MOTOREX products, which have already been shipped to SHIMANO’s two US warehouses, will start on April 18, 2024.
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